[2024] 9 Best AI Marketing Tools Picked by User!

This article introduce to you TOP 9 Best AI Marketing Tools in order to boost X10 your productivity in Marketing. These brands are carefully chosen based on user reviews and feedbacks.

Artificial intelligence is enabling marketing teams to work smarter and more efficiently by automating repetitive tasks, generating data-driven insights, and engaging customers more meaningfully. AI marketing tools integrate capabilities like machine learning, NLP, computer vision, predictive analytics and more to augment marketers.

We will examine 9 top-rated AI marketing platforms chosen by users for adding intelligence to workflows and campaigns.

Summary Table of AI Marketing Tools

Tool Key Features Description Pricing
Drift Chatbots, conversational marketing, personalization, analytics Conversational marketing platform From $50/month
Persado AI generated content, emotive messaging, optimization, analytics AI platform for marketing language Custom enterprise pricing
HubSpot Email, landing pages, ads, workflows, integrations All-in-one marketing platform From $45/month
Outreach.io Prospecting automation, sales analytics, meeting scheduling Sales engagement platform with AI From $90/user/month
Demandbase Account identification, website personalization, targeted ads, predictive analytics Account-based marketing with AI Custom enterprise pricing
Datorama Unified data, AI insights, scenario planning, custom reporting Marketing analytics and intelligence platform Subscription, pricing on request
Personyze Real-time analytics, omnichannel activation, recommendations, testing AI-powered personalization for marketing Customized pricing
Triblio Web personalization, multi-channel campaigns, predictive analytics Account-based marketing platform From $50,000/year
Metadata.io Visitor intelligence, web personalization, orchestration, predictive analytics AI-powered demand generation From $50,000/year

 

1. Drift – The conversational marketing platform

Drift - The conversational marketing platform

Drift – The conversational marketing platform

Overview

Drift provides a conversational marketing and sales platform combining chatbots, email marketing, and conversational analytics to help companies drive more pipeline from their website.

Why use it?

Drift aims to make business buying frictionless through AI-powered conversational experiences that foster trusted relationships between companies and their prospects and customers.

Main Features

    1. Chatbots – Engage website visitors via AI chatbots.
    2. Live chat – Human takeover during conversations.
    3. Conversational marketing – Chat-based buyer experiences.
    4. Personalization – Tailor conversations dynamically.
    5. Conversational analytics – Improve messaging based on insights.
    6. Lead scoring – Identify sales opportunities from conversations.
    7. Email and SMS – Conversational experiences across channels.
    8. Integration – Works with popular tools like Salesforce, HubSpot.

Pricing

Drift pricing starts at $50 per month for basic features. Premium plans are available.

User Review

“Drift’s AI chatbots and conversational marketing capabilities have been game-changers – we can engage 4X more prospects on our website.”

AI Marketing Tools

2. Persado – AI-generated marketing language

Persado - AI-generated marketing language

Persado – AI-generated marketing language

Overview

Persado provides an AI platform leveraging natural language generation and emotive AI to analyze historical customer data and generate high-performing, emotionally intelligent marketing language and content.

Why use it?

Persado helps marketers easily produce breakthrough messaging that resonates by tapping into the power of AI to automatically generate the most effective language and creative tailored for each audience segment and channel.

Main Features

    1. AI-generated content – Platform autonomously generates marketing language.
    2. Emotive AI – Appeals to consumers emotionally at scale.
    3. Multichannel – Content optimized for email, websites, ads etc.
    4. Personalized messaging – Individualized for each consumer.
    5. A/B testing – Continuously tests and improves language.
    6. Performance insights – Quantify content performance to optimize.
    7. Creative acceleration – AI accelerates brainstorming.
    8. Easy implementation – API/SDK based integration.

Pricing

Persado offers custom enterprise pricing tailored to each customer’s needs.

User Review

“Persado’s AI copywriting capabilities allow us to engage each audience emotionally and significantly boost campaign performance.”

3. HubSpot – All-in-one marketing platform

HubSpot - All-in-one marketing platform

HubSpot – All-in-one marketing platform

Overview

HubSpot CRM provides a complete suite of marketing, sales, customer service, and operations software with tools for landing pages, email, forms, analytics, automation and more.

Why use it?

HubSpot aims to provide an all-in-one platform for end-to-end inbound marketing and sales, allowing businesses to attract visitors, convert leads, and delight customers.

Main Features

    1. Landing pages, forms – Create custom landing pages and forms.
    2. Email marketing – Send, automate, personalize email campaigns.
    3. Marketing analytics – Reporting on interactions, conversions etc.
    4. Ads – Create and optimize Google/Facebook ad campaigns.
    5. Website chatbot – Engage visitors with AI chatbot.
    6. Workflows – Build customized automated workflows.
    7. Integration and APIs – Connect other business systems.
    8. Knowledge base – Create searchable customer knowledge base.

Pricing

HubSpot CRM pricing starts at $45/month for basic version. Premium plans available.

User Review

“HubSpot has been invaluable as our central marketing and sales platform – we can automate workflows across the funnel using their robust tools.”

4. Outreach.io – Sales engagement platform

Outreach.io - Sales engagement platform

Outreach.io – Sales engagement platform

Overview

Outreach.io provides a sales engagement platform that combines AI-powered automation and personalization capabilities to help revenue teams analyze buyer behavior, engage prospects, and close more deals.

Why use it?

Outreach.io aims to increase reps’ productivity through AI automation that streamlines repetitive tasks as well as data-driven insights that provide visibility into what content and messaging works best across the buyer journey.

Main Features

    1. Prospecting automation – Automate email and social touchpoints.
    2. Machine learning insights – Optimize engagement based on buyer behavior.
    3. Sales analytics and alerts – Track KPIs and get notifications.
    4. Landing page and ad creation – Build customized pages and ads.
    5. Meeting scheduling – One-click meeting booking integration.
    6. Business card scanning – Capture and log prospects into CRM.
    7. Voice tools – Access information and log calls via voice.
    8. Mobile access – Manage campaigns on the go.

Pricing

Outreach.io pricing starts at $90 per user per month for the basic plan based on annual contract.

User Review

“Outreach.io’s sales automation and AI capabilities provide the insights and efficiency needed to maximize our reps. This is on of the best AI Marketing Tools ‘ outreach productivity.”

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5. Demandbase – B2B personalization and ABM

Demandbase - B2B personalization and ABM

Demandbase – B2B personalization and ABM

Overview

Demandbase is an AI-powered account-based marketing platform providing B2B personalization, advertising, and sales intelligence solutions to help companies focus their efforts on targeted accounts and buyers.

Why use it?

Demandbase applies AI and machine learning to B2B data to provide insights that account teams can action on and automation that engages accounts across channels personalized to their needs.

Main Features

    1. Account identification – Identifies anonymous traffic to target accounts.
    2. Web personalization – Tailor website experience to accounts.
    3. Ad personalization – Customize ads to accounts.
    4. Account-based ads – Target display ads to accounts.
    5. Sales intelligence – Enrich accounts with firmographic and contact data.
    6. Predictive analytics – Score accounts and forecast deals.
    7. Account-based reporting – Provide insights at the account level.
    8. Integration – Integrate with marketing and sales tools.

Pricing

Demandbase offers custom enterprise pricing tailored to needs and volume.

User Review

“Demandbase has been transformative for efficiently marketing to and engaging our target strategic accounts with data-driven personalization.”

6. Datorama – Marketing analytics and intelligence

Datorama - Marketing analytics and intelligence

Datorama – Marketing analytics and intelligence

Overview

Datorama is a cloud-based marketing intelligence and analytics platform providing marketers with deeper visibility into the business impact of campaigns, automated insights, and AI-driven optimizations to improve performance across the funnel.

Why use it?

Datorama aims to help marketers unlock more value from data through its unified data models, marketplace integrations, AI engines, and custom reporting capabilities in a single platform.

Main Features

    1. Unified data – Connects data across channels and teams.
    2. Custom reporting – Visualize data and KPIs.
    3. AI insights – AI engine detects trends and patterns.
    4. Intelligent alerts – Monitor KPIs and get alerted on changes.
    5. Optimization – AI recommends next best actions.
    6. Scenario planning – Forecast outcomes of changes.
    7. Unified dashboard – Single pane of glass for reporting.
    8. App ecosystem – Marketplace of ready integrations and apps.

Pricing

Datorama is offered as a subscription. Pricing information is available on request.

User Review

“With Datorama’s customizable reporting, AI-driven insights and recommendations, our marketing analytics capabilities have matured tremendously.”

7. Personyze – AI-powered personalization

Personyze - AI-powered personalization

Personyze – AI-powered personalization

Overview

Personyze is an AI-driven personalization platform for ecommerce, marketing and digital experiences. It delivers individualized recommendations and experiences powered by real-time data and machine learning.

Why use it?

Personyze aims to help companies maximize revenue through hyper-personalization at scale using its analytics-driven platform that adapts to continuously changing user data and behavior.

Main Features

    1. AI-driven personalization – Tailor experiences using AI.
    2. Real-time analytics – Continuously analyzes user behavior.
    3. Omnichannel activation – Website, email, ads, IoT etc.
    4. Recommendations – Product, content, offer recommendations.
    5. Personalized search – Customize search results.
    6. A/B testing – Test experiences to optimize performance.
    7. Customer data platform – Collect and activate customer data.
    8. Consent management – GDPR and CCPA compliant capabilities.

Pricing

Personyze pricing is customized based on specific needs and use cases.

User Review

“Leveraging Personyze’s real-time data-driven personalization has allowed us to deliver individualized experiences that reflect each user’s preferences.”

8. Triblio – Account-based marketing platform

Triblio - Account-based marketing platform

Triblio – Account-based marketing platform

Overview

Triblio is an AI-powered account-based marketing platform aimed at B2B enterprise companies. It combines website personalization, multi-channel orchestration, and sales alignment capabilities tailored to strategic accounts.

Why use it?

Triblio uses AI technologies like predictive intelligence and intent recognition to deliver coordinated, account-centric experiences that align marketing and sales teams around key accounts to drive growth.

Main Features

    1. Web personalization – Tailor website experience for key accounts.
    2. Orchestration – Sync multi-channel campaigns to accounts.
    3. Buyer intelligence – Identifies in-market accounts and intent.
    4. ABM advertising – Target account-based display and social ads.
    5. Sales alerts and notifications – Notify sales of high-value account activity.
    6. Predictive analytics – Data-driven account and contact scoring.
    7. Sales integration – Integrates with CRM to align efforts.
    8. Account-based reporting – Provide insights at the account level.

Pricing

Triblio prices on an annual contract basis, starting at $50,000 per year. Enterprise options available.

User Review

“Triblio has supercharged our enterprise account-based strategy and execution through AI automation and multi-channel orchestration.”

9. Metadata.io – AI-powered demand generation

Metadata.io - AI-powered demand generation

Metadata.io – AI-powered demand generation

Overview

Metadata is an end-to-end demand generation platform combining AI visitor intelligence, account identification, web personalization, and orchestration to help B2B marketers generate and accelerate pipeline.

Why use it?

Metadata aims to optimize website experiences and outbound campaigns tailored to individual accounts by applying AI techniques to analyze first-party behavioral data, firmographic data, and intent signals in one automated platform.

Main Features

    1. Visitor intelligence – Identifies anonymous traffic visiting your site.
    2. Account-based experiences – Personalizes site experiences to target accounts.
    3. Orchestration – Automates multi-channel campaigns based on signals.
    4. Customer data platform – Collects, segments, activates data.
    5. Predictive analytics – Scores accounts to prioritize.
    6. Conversation intelligence – Leverages chat and email conversations.
    7. Third-party data – Enriches data with firmographic, technographic, and intent data.
    8. Unified analytics – Full-funnel reporting.

Pricing

Metadata annual contracts start at $50,000. Enterprise options are available.

User Review

“Metadata has been game-changing for our ability to combine rich account intelligence with real-time predictive analytics to deliver highly personalized, orchestrated campaigns.”

Conclusion of AI Marketing Tools

AI marketing tools are enabling teams to work faster and smarter through capabilities like predictive analytics, content intelligence, workflow automation, campaign personalization and more. Solutions like Drift, Persado, Datorama, and others featured allow marketers to tap into the power of data and AI to boost performance.

Key aspects users evaluate include channel support, data connectivity, transparency and explainability of AI, actionability of insights, ease of use for personas like analysts and creatives, privacy, and value quantification. As AI and automation augment human marketers, balancing creativity and mathematics will be key.

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Keywords: AI Marketing Tools, best AI Marketing Tools, how to Marketing with AI, Marketing Tools AI

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